Ramesh Singh

Head of Organic Growth & SEO
Organic Growth · SEO · GEO and AI Search · Product Partnership · Multi-Market Expansion
+91 8447514404
[email protected]
rameshsingh.com
LinkedIn
20 years making organic channels responsible for real business outcomes: revenue, signups, enrollments, and lower acquisition costs, across edtech, fintech, ecommerce, marketplaces, and media. I work with product and engineering teams to build organic growth into how the product itself works, not as something layered on top. Have built and led teams of up to 14, own the growth roadmap and OKRs, and present to C-level leadership. Run organic programs across India, US, Southeast Asia, Europe, and the Middle East.
What I've Delivered
Grew organic revenue from ₹149.4 Cr ($17.8M) to ₹176.7 Cr ($21M), an 18.3% increase, in FY 25-26 at Great Learning
Delivered 6,493 enrollments and 141K+ leads from organic in one year across India, US, and international markets
Built an AI search and GEO channel from zero that contributed to ₹12 Cr ($1.4M) in first-year revenue
Took new categories from no presence to 1.8M visits/month at Snapdeal, against established competitors
Secured top 3 rankings for "credit card," "home loan," "credit score" at BankBazaar. Customer base grew 600% in 24 months
Delivered 30% month-on-month traffic growth and 15% more organic bookings across OYO's global markets
Built 15+ automation tools with Python and AI that save hundreds of hours of manual work every quarter
Improved visitor-to-lead rate from 5.63% to 7.99% through better traffic quality and page design
How I Lead
I have built teams from scratch and grown them to 14 people across SEO, content, and link building. I hire for gaps, give people clear goals, and expect them to own their work. I balance quick wins that keep the team moving with longer-term bets on new channels and categories. I work cross-functionally with Product, Engineering, Content, Analytics, Sales, and Brand because that is where the real growth decisions happen. My manager feedback across appraisals consistently highlights that I stay calm under pressure, lead well through change, and push the team to think beyond traditional SEO.
Experience
General Manager & Head of SEO Dec 2020 to Present
Great Learning · Edtech · India, US, SEA, Europe, Middle East
Own organic growth for paid programs, Great Learning Academy (5M+ annual users), and international markets. Team of 14. Report to the CMO.
  • Grew organic revenue from ₹149.4 Cr ($17.8M) to ₹176.7 Cr ($21M) with 18.3% year-on-year growth. Organic is one of the strongest and most cost-efficient channels in the business
  • Built an AI search and GEO channel from zero. Structured content for AI Overviews and ChatGPT, built citation and authority signals, and optimized for generative search surfaces. Contributed to 95K sessions, 503 enrollments, and ₹12 Cr ($1.4M) revenue in year one
  • Worked with Product and Engineering to build new content categories, page types, and conversion paths. Ran experiments on templates, content layout, and internal links. Improved lead-to-enrollment rate from 3.72% to 5.41% and drove 623K registrations (24.8% YoY growth)
  • Led technical SEO across thousands of pages: crawl and indexation strategy, Core Web Vitals, structured data, Schema markup, site speed, and mobile-first fixes
  • Built automation across content quality analysis, semantic internal linking, Schema validation, keyword grouping, backlink outreach, traffic diagnostics, and programmatic page generation. 15+ tools the team uses daily
Senior Manager SEO & Head of Global SEO May 2019 to Dec 2020
OYO Rooms · Hospitality Marketplace · SEA, Middle East, Europe, US
  • Owned organic growth across four regions: set strategy, defined regional OKRs, and reported results to senior leadership. Built and managed a six-person global team
  • Delivered 30% month-on-month traffic growth and 15% increase in organic bookings through technical improvements, content strategy, and structured data
  • Partnered with Product and Engineering to redesign page templates, category architecture, and internal linking across markets and languages, improving both search performance and user conversion
Earlier Roles
Country Head, SEO
BankBazaar International · Fintech
Dec 2017 to May 2019
Grew organic traffic from 33K to 370K/month. Secured top 3 rankings for "credit card," "home loan," "credit score" against established competitors. Customer base grew 600% in 24 months.
Marketing Manager, SEO
Kraftly · Ecommerce Marketplace
Apr 2016 to Nov 2017
Launched AMP across the entire site. Built content workflows and linking systems that improved category visibility and mobile search performance.
Deputy Manager, SEO
NDTV · Media / Publishing
Nov 2014 to Mar 2016
Increased story pageviews by 20%. Launched Live Blog format. Trained editors on search-friendly content planning, doubling traffic during major news events.
Asst. to Deputy Manager, SEO
Snapdeal · Ecommerce
Dec 2011 to Nov 2014
Built organic visibility from zero to 1.8M visits/month for new product categories. 200% growth in SEO conversions. Rebuilt site structure during the shift from deals to full ecommerce.
Prior: 6 years in agency SEO across ecommerce, finance, education, and travel (2006 to 2011)
Automation I've Built
Content quality checker Semantic internal linking engine Automated backlink outreach Keyword grouping and intent mapping Schema checker and validator Traffic-drop diagnostic dashboard AI video creation workflow XML sitemap auditor Competitive rank tracker Technical SEO page monitor Programmatic landing page builder Outdated content detector
Built with
Python LLMs (ChatGPT, Claude, Gemini, Ollama) Embeddings and Semantic Similarity n8n Workflow Automation Google Sheets Scripting Streamlit GA and Search Console APIs
Core Skills
Growth and Revenue
Organic Revenue Ownership Self-Serve User Acquisition Reducing Customer Acquisition Cost Building Categories from Zero Acquisition-to-Conversion Funnel Product-Led Growth Multi-Market and Multi-Language Growth Programmatic SEO at Scale
SEO and GEO
Technical SEO (Crawl, Indexation, CWV, Site Speed) On-Page and Content SEO Off-Page and Link Building Structured Data and Schema Markup Entity Optimization GEO, AI Overview, and LLM Visibility Citation Strategy and Semantic Authority Algorithm Diagnosis and Recovery
Leadership
Team Building and Hiring (up to 14) OKR Setting and Roadmap Ownership Executive and C-Level Reporting Product and Engineering Partnership Mentoring and Team Development
Tools
GA4, Search Console, Looker Semrush, Ahrefs, Screaming Frog Python WordPress Jira, Asana HTML, CSS, XML
Industry Recognition and Community
  • Google Product Expert (Alumni), Gold Level in the Search Central Help Community. Helped SEOs and webmasters solve technical and search-related problems
  • Founder of IndiaSEOCommunity, a practitioner community for SEO professionals in India to share knowledge, discuss real problems, and learn from each other
  • Publishes on SEO strategy, Python automation, and AI search at rameshsingh.com
Education
B.Com, Delhi University, 2004 to 2007