Ramesh Singh
DGM & Head of Search Engine Optimization (SEO)
+91 8447514404
ramesh.bisht.09@gmail.com
π rameshsingh.com
π Noida, India
π linkedin.com/in/ramesh-s-bisht
Summary
With over 18 years in SEO, I specialize in driving organic growth through strategic planning, execution, and experimentation. Expert in creating and implementing strategies that boost revenue and improve site performance through innovative techniques. Passionate about enhancing user experiences and increasing site visibility using technical SEO, content strategy, and automation.
Experience
DGM Marketing and Head of SEO
Great Learning
Nov 2022 - Present | Gurugram, India
- Leading SEO strategy and implementation for organic growth
- Managing cross-functional teams for content and technical SEO initiatives
- Driving strategic content development and optimization
- Drove 110.8% YoY growth in sub-domain traffic, with a significant surge in international traffic from key markets such as the US, leveraging targeted international SEO strategies.
- Increased fresh leads by 9.82% YoY, including an impressive 279.75% growth in sub-domain leads, showcasing the effectiveness of optimized lead-generation funnels and tailored content for international audiences.
- Boosted revenue performance, achieving βΉ120+ crore in 2023-2024, driven by a 173.86% YoY increase in sub-domain revenue, underscoring the success of global SEO efforts and audience segmentation.
- Developed a Google Sheets-based script to automate bulk email outreach, increasing the efficiency of link-building campaigns and boosting backlink acquisition.
- Created a Python script to track over 200 keywords for both Great Learning and its competitors, providing real-time insights into SEO performance and enabling proactive adjustments to improve rankings.
- Implemented an automated Google Sheets script to track key technical SEO elements (e.g., page status codes, canonical tags, title/meta descriptions, robots.txt), enhancing the script to alert the team about daily content changes, ensuring continuous site health.
- Developed a Python script using Cosine Similarity to analyze blog content for similarities, automatically suggesting relevant internal links, improving content interconnectivity and on-page SEO.
- Created an internal Chrome extension that fetches Google Autosuggest and related keywords for any search term, streamlining keyword research and improving the accuracy and speed of keyword strategy development.
Sr. Manager SEO / Head SEO - Global
OYO
May 2019 - Dec 2020 | Gurgaon, India
- Managed SEO strategies for global markets
- Developed and executed the global SEO roadmap for OYOβs international markets (SEA, ME, Europe, USA), aligning SEO strategies with regional business objectives and driving measurable growth.
- Built and led a high-performing team of 6 SEO analysts, defining KPIs, targets, and performance metrics tailored to different markets, driving consistent organic growth and performance improvements.
- Achieved a 30% month-over-month growth in organic traffic and a 15% increase in organic transactions, directly contributing to business revenue.
- Collaborated with Product, Tech, and SEM teams to implement new SEO initiatives, resulting in improved search visibility and reduced Customer Acquisition Costs (CAC) on key channels.
Country Head SEO at BankBazaar International
BankBazaar
Dec 2017 - May 2019 | Bengaluru, India
- Led international SEO strategy and implementation for BankBazaar's global expansion
- Managed end-to-end SEO operations for international markets
- Developed and executed comprehensive SEO strategies for financial services
- Ranked highly competitive keywords like "credit card", "home loans", "education loan", "car loans", and "credit score" into the top 3 positions
- Increased customer base by 600% in a span of 24 months, with organic traffic for credit cards moving from 20K to 120K PM
- Improved organic traffic from 13,000 to 250,000 within 1 year for bbazaar.my
- Successfully brought the BankBazaar website out of the Google manual actions
Marketing Manager SEO
Kraftly
Apr 2016 - Nov 2017 | New Delhi, India
- Managed SEO strategies for e-commerce platform specializing in unique gifts and home decor
- Led content optimization and technical SEO improvements
- Developed and implemented SEO strategies for product categories and landing pages
- Achieved recognition as the first eCommerce platform in India to implement AMP (Accelerated Mobile Pages) across all pages, including listings and product pages, enhancing mobile user experience and site speed.
Deputy Manager SEO
NDTV
Nov 2014 - Mar 2016 | New Delhi, India
- Led SEO strategy for NDTVβs news and digital content platforms, optimizing content for maximum search visibility and driving organic traffic.
- Optimized breaking news and trending content, enhancing search engine ranking and improving engagement through real-time updates and strategic targeting.
- Implemented technical SEO improvements across NDTVβs news publishing ecosystem, streamlining site architecture and improving page speed, resulting in better user experience and higher rankings.
- Increased story pageviews by 20% through CMS-level development changes, including technical issue fixes and improvements to URL structure and internal linking.
- Drove organic traffic growth across all NDTV web properties by improving Google Search and Google News visibility, contributing to overall site traffic growth.
- Trained the editorial team on tapping into trending topics and optimizing for search using Google Trends and evergreen content strategies, leading to a 2x increase in organic traffic during high-traffic events via Googleβs Top Stories carousel.
- Developed and launched the Live Blog feature, a dynamic content format designed for continuous updates, which improved real-time search visibility and significantly boosted traffic during major live events.
Assistant Manager - SEO β Deputy Manager
Snapdeal
Dec 2011 - Nov 2014 | New Delhi, India
- Led SEO initiatives for one of India's largest e-commerce platforms, progressing from Assistant Manager to Deputy Manager role
- Drove e-commerce growth by executing effective SEO strategies, optimizing product pages, category structures, and technical SEO for improved search visibility and rankings.
- Led SEO conversions and revenue for Snapdeal.com, driving a 200% increase in SEO conversions and contributing 20-25% of total revenue from organic by optimizing content, addressing technical issues, implementing structured data markup, and utilizing on-page and off-page tactics.
- Boosted organic traffic by 100% for major product categories through a comprehensive SEO overhaul, including on-page, off-page, and technical improvements.
- Grew organic traffic from 0 to 1.8M/month for non-branded terms, significantly expanding reach and visibility for major product categories by overhauling SEO, including on-page, off-page, and technical improvements, and revamping site architecture from a deal site to an eCommerce platform, boosting crawl efficiency and rankings.
- Achieved top Google rankings for 80% of targeted keywords by optimizing for user intent and enhancing content relevance, resulting in better user experience and increased traffic.
Digital Marketing Agency Experience
Multiple Agencies
Jan 2006 - Dec 2011 | Delhi NCR, India
-
Manager SEO (Team Lead) at
Pensa Media
(Jun 2010 - Dec 2011)
- Led SEO team and managed client portfolios across various industries
- Developed and implemented SEO strategies for multiple clients
-
SEO Manager at
Octan Media Ltd.
(Aug 2009 - Jun 2010)
- Managed end-to-end SEO operations for international clients
- Implemented technical SEO improvements and content strategies
-
Executive β Junior Account Manager β Search Quality Analyst at
Mosaic ITES Services
(Jan 2006 - Aug 2009)
- Progressed from Executive to Search Quality Analyst through multiple promotions
- Managed client relationships and SEO project deliverables
- Conducted quality analysis for search engine optimization projects
Education
B.Com
Delhi University
2004 - 2007
Major subjects: Accounts, Business Law, Organisation Behaviour, English, Economics, Business Studies
Higher Secondary, Commerce
Kendriya Vidyalaya
2003 - 2004